TOPIC · 2 NOTES
Social Media
Community and Distribution
2 min read
My personal playbook for growing on X (if you're a founder / expert in a particular niche)
A stage-by-stage playbook for growing on X from 0 to 10K+ followers as a founder or niche expert, based on 3 years of analytics and advising creators.
September 7, 2026Read note
Community and Distribution
6 min read
When organic reach stops feeling organic
Marketers keep asking the same question because the experience keeps repeating itself: the same post, the same cadence, the same audience, and a tiny fraction of the reach. The answer is less dramatic than “social is dead,” but more sobering than “just post better.”
August 26, 2026Read note