TOPIC · 3 NOTES
SEO
Growth and GTM
7 min read
AI content isn’t killing your SEO. Generic content is.
Founders aren’t losing rankings because they used AI. They’re losing because they shipped generic, unhelpful content at scale. Here’s how to keep the efficiency and protect originality and search performance.
August 26, 2026Read note
Growth and GTM
6 min read
Is GEO real, or just SEO with a new name?
Marketers are arguing over whether generative engine optimization is a new discipline or just SEO in a fresh wrapper. The truth is less dramatic, but more useful: GEO changes what you are trying to win, even if many of the tactics still look familiar.
August 26, 2026Read note
Growth and GTM
7 min read
AI search and the slow death of “free” traffic
AI search isn’t killing SEO overnight, but it is quietly gutting the old promise of free, compounding traffic. Here’s what founders and marketers are seeing on the ground—and how to adapt before the floor drops out.
August 26, 2026Read note