Selected work
A few examples of turning complex products into clearer stories, stronger ecosystems and more useful growth systems.
Sensay — AI Product & Token GTM
Public sale raise of $3.4M, 0 to 60k community, and 10x token price appreciation from IDO.
The Challenge
Sensay was creating autonomous AI replicas and conversational intelligence, but needed a high-velocity Web3 go-to-market strategy, public sale fundraising structure, and an engaged community of early adopters.
Rho Protocol — Scaling DeFi to $2.2B Monthly Volume
Scaling institutional and retail trading volume from $800M to $2.2B monthly.
The Challenge
Rho Protocol had built institutional-grade interest rate and derivatives infrastructure with $800M monthly volume, but needed to break through to $2B+ volume and expand active trading accounts.
Surgence Tech & $TRIP — 300k+ Users in 15 Days
Executing a viral Social-Fi launch campaign on X with massive organic velocity.
The Challenge
The $TRIP project needed to capture explosive social attention on X and convert viral interest into 100,000+ app signups within a 2-week launch window.
Unique Network — $26M Raised & 1.2M Users
Public sale ($11M), Polkadot crowdloan win ($15M), and 50-project ecosystem grant program.
The Challenge
Unique Network was building next-generation composable NFT infrastructure on Polkadot, requiring multi-million dollar crowdloan support, public sale participation, and developer ecosystem expansion.
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