TOPIC · 2 NOTES
Google Ads
Growth and GTM
7 min read
Performance Max and the trust gap: why marketers feel gaslit by “great” results
Google’s Performance Max promises effortless, AI-driven growth. Many marketers are seeing big numbers—but aren’t sure they can trust them. Here’s what the tension looks like on the ground, and how to respond as a founder or marketing lead.
August 26, 2026Read note
Growth and GTM
7 min read
When the algorithm grabs the wheel: marketers, control, and the new AI ad reality
Across Google, Meta, and other platforms, AI-driven ads promise better performance—but many marketers are discovering they’ve quietly lost the ability to steer. Here’s what’s really changing, and how founders can protect results without clinging to the past.
August 26, 2026Read note