TOPIC · 2 NOTES
Attribution
Growth and GTM
8 min read
“The click never shows up”: Making sense of influencer ROI when attribution breaks
Founders are pouring money into influencers while feeling blind on ROI. The problem isn’t the influencers—it’s how we’re trying to measure them. Here’s the story of that tension, what’s changed, and how to build a practical framework that respects the messy reality of modern attribution.
August 26, 2026Read note
Growth and GTM
8 min read
Why marketing attribution keeps failing (and what to do about it)
Teams keep trusting attribution dashboards like they’re the truth—and keep getting burned. Here’s why the models fail, how practitioners are adapting, and what founders and marketers can do differently.
August 26, 2026Read note