I help ambitious technology products become understood, trusted and adopted.
Product marketing, positioning and growth systems for teams building difficult things.
Web3 marketer, founder and growth operator. Building at the intersection of technology, narrative and distribution since 2018.
Technology is only half the problem.
The other half is helping people understand why it matters.
Kevan Shah is an Ahmedabad-based Web3 and AI product marketing strategist, founder of Hangryfeed, and Head of BD at Zealy, working with technical products on positioning, go-to-market strategy, partnerships and growth systems.
My journey started in 2016 managing 12+ Instagram accounts from scratch while studying electrical engineering. Driven by a passion for marketing and strategy, I read 100+ business books, completed MIT coursework, and spent the past six years advising 300+ Web3 startups—consistently working 16+ hour days.
As Head of BD at Zealy and founder of Hangryfeed, I build distribution loops and growth systems for ambitious technology products. My ultimate goal is to build a unicorn that helps 10M+ people.
Three focused areas of work.
No generic 10-service checklists. Just the core levers that move technical products from obscurity to traction.
FIND THE STORY
Positioning, messaging and narrative for products that are difficult to explain.
- —Audience segmentation & mental model mapping
- —Category creation & differentiation strategy
- —Technical translation into tangible value
BUILD THE LAUNCH
Go-to-market strategy, campaign planning, user acquisition and launch execution.
- —Multi-channel GTM sequencing & sprint planning
- —Incentive mechanisms & distribution channels
- —Early adopter activation & conversion funnels
CREATE THE LOOP
Community, partnerships, content, referrals and retention systems that compound over time.
- —Developer & community flywheel architecture
- —Ecosystem co-marketing & strategic alliances
- —Attribution tracking, analytics & retention loops
Strategy is useful only when it reaches users.
Explore how I workSelected work
A few examples of turning complex products into clearer stories, stronger ecosystems and more useful growth systems.
Sensay — AI Product & Token GTM
Public sale raise of $3.4M, 0 to 60k community, and 10x token price appreciation from IDO.
Rho Protocol — Scaling DeFi to $2.2B Monthly Volume
Scaling institutional and retail trading volume from $800M to $2.2B monthly.
Surgence Tech & $TRIP — 300k+ Users in 15 Days
Executing a viral Social-Fi launch campaign on X with massive organic velocity.
Unique Network — $26M Raised & 1.2M Users
Public sale ($11M), Polkadot crowdloan win ($15M), and 50-project ecosystem grant program.
Now
8+ years driving $26M+ in fundraising, $2.2B in DeFi monthly volume, and scaling organic user loops from 0 to 1.2M.
Field Notes
Personal thinking, operating frameworks, and lessons from building at the intersection of AI, Web3, and growth.
My personal playbook for growing on X (if you're a founder / expert in a particular niche)
A stage-by-stage playbook for growing on X from 0 to 10K+ followers as a founder or niche expert, based on 3 years of analytics and advising creators.
AI in account-based marketing: signal or surveillance?
AI has turned account-based marketing into a real-time listening system on the web. The big question for founders and marketers now isn’t whether it works—but whether you’re using it as honest signal or quiet surveillance.
When your AI can't remember you: fixing the memory problem for agents
Why most AI agents feel forgetful, and a simple, practical pattern for giving them persistent memory without fighting the context window.
Where AI agent mode actually helps—and where it fails
AI agents promised to be digital employees that handle the messy, multi-step work we don’t have time for. The reality is more mixed. Here’s where agent mode quietly shines today—and where it still trips over its own autonomy.
Ecosystem & Builders
On the ground with the founders, protocol architects, and builders shaping Web3, AI compute, and decentralized infrastructure.
Anatoly Yakovenko
Co-founder & CEO, Solana Labs
Gavin Wood
Co-founder, Ethereum & Polkadot
Charles Hoskinson
Founder, Cardano & Co-founder, Ethereum
Raj Gokal
Co-founder, Solana
Sandeep Nailwal
Co-founder, Polygon
Have a difficult product to explain?
Tell me what you are building, where growth is getting stuck and what you are trying to achieve.
Direct communication with Kevan. Fast response within 24 hours.