Sensay — AI Product & Token GTM
Public sale raise of $3.4M, 0 to 60k community, and 10x token price appreciation from IDO.
The Core Problem
Sensay was creating autonomous AI replicas and conversational intelligence, but needed a high-velocity Web3 go-to-market strategy, public sale fundraising structure, and an engaged community of early adopters.
Strategic Approach
Value Translation & Positioning: Positioned Sensay’s AI clones around tangible enterprise and creator utility rather than generic LLM chatbot hype.
Public Sale Architecture: Engineered a multi-tier token launch and IDO campaign across top crypto launchpads and KOL syndicates.
High-Intent Onboarding: Designed conversion funnels targeting both retail crypto users and initial B2B paid accounts ($1,800/yr).
Hands-On Delivery
- Managed 100+ KOL campaigns across X and YouTube with performance tracking and content scheduling.
- Built community from scratch to 60,000+ followers and 40,000+ total registered users.
- Acquired first 100 paid enterprise/creator users ($1,800/year) and sustained 6,000+ monthly active users.
- Coordinated post-IDO liquidity, exchange announcements, and continuous product release communications.
Measurable Results
Successfully positioned Sensay as a premier AI-Web3 crossover project, resulting in a sold-out $3.4M public sale and 10x market performance.
Key Takeaways
Pairing retail token hype with real B2B ARR ($1,800/year tier) gives token projects enduring credibility.
Tier-1 KOL campaigns require rigorous pricing negotiations and synchronized timing around major protocol milestones.
Verified historical metrics from Sensay Head of Web3 Marketing tenure (Feb 2024 – Feb 2025).
Case study by Kevan Shah, Head of Web3 Marketing at Sensay (Feb 2024 – Feb 2025).