https://kevan.in/writing Essays and playbooks on AI product marketing, GTM strategy, Web3 distribution and growth. en Wed, 30 Sep 2026 14:29:13 GMT https://kevan.in/writing/x-growth-playbook https://kevan.in/writing/x-growth-playbook Mon, 07 Sep 2026 00:00:00 GMT A stage-by-stage playbook for growing on X from 0 to 10K+ followers as a founder or niche expert, based on 3 years of analytics and advising creators. Community and Distribution https://kevan.in/writing/abm https://kevan.in/writing/abm Wed, 26 Aug 2026 00:00:00 GMT AI has turned account-based marketing into a real-time listening system on the web. The big question for founders and marketers now isn’t whether it works—but whether you’re using it as honest signal or quiet surveillance. Growth and GTM https://kevan.in/writing/agent-memory https://kevan.in/writing/agent-memory Wed, 26 Aug 2026 00:00:00 GMT Why most AI agents feel forgetful, and a simple, practical pattern for giving them persistent memory without fighting the context window. AI Infrastructure https://kevan.in/writing/agent-mode https://kevan.in/writing/agent-mode Wed, 26 Aug 2026 00:00:00 GMT AI agents promised to be digital employees that handle the messy, multi-step work we don’t have time for. The reality is more mixed. Here’s where agent mode quietly shines today—and where it still trips over its own autonomy. AI Product Marketing https://kevan.in/writing/agent-skills https://kevan.in/writing/agent-skills Wed, 26 Aug 2026 00:00:00 GMT Claude Code skills show how reusable AI behaviors are turning agents into app platforms—and why a small, opinionated stack often beats installing everything. AI Product Marketing https://kevan.in/writing/ai-brand-safety https://kevan.in/writing/ai-brand-safety Wed, 26 Aug 2026 00:00:00 GMT As AI starts writing our ads and making our images, the line between ‘official’ and ‘fake’ brand communication is blurring fast. Here’s what that means for founders and marketers—and how to stay on the right side of trust. AI Ethics and Society https://kevan.in/writing/ai-tools-stack https://kevan.in/writing/ai-tools-stack Wed, 26 Aug 2026 00:00:00 GMT Marketers adopted AI to move faster. Instead, many teams now spend their days switching tabs, reformatting outputs, and managing tools that were supposed to save time. AI Product Marketing https://kevan.in/writing/ai-video-copyright https://kevan.in/writing/ai-video-copyright Wed, 26 Aug 2026 00:00:00 GMT Disney’s fight with ByteDance over its Seedance 2.0 video model shows what happens when generative AI collides head‑on with decades of entertainment IP. AI Ethics and Society https://kevan.in/writing/benchmark-contamination https://kevan.in/writing/benchmark-contamination Wed, 26 Aug 2026 00:00:00 GMT Why data contamination in large language models makes some AI benchmarks feel more like an open-book exam than a real test of intelligence—and what builders should do about it. AI Ethics and Society https://kevan.in/writing/brand-community https://kevan.in/writing/brand-community Wed, 26 Aug 2026 00:00:00 GMT Community can be a growth engine or a clever way to get customers to do your support for free. The difference isn’t vibes—it’s how you design, resource, and measure it. Community and Distribution https://kevan.in/writing/claude-vs-cursor https://kevan.in/writing/claude-vs-cursor Wed, 26 Aug 2026 00:00:00 GMT AI agents promise hands-off automation, but most real-world teams are still wrestling with a basic question: how much autonomy do you actually want to give your code? AI Product Marketing https://kevan.in/writing/cold-email-ai https://kevan.in/writing/cold-email-ai Wed, 26 Aug 2026 00:00:00 GMT Everyone wants ‘personalization at scale.’ Recipients just see more spam. Here’s what happens when AI cold email crosses the line—and how founders can keep the channel alive. Growth and GTM https://kevan.in/writing/content-distribution https://kevan.in/writing/content-distribution Wed, 26 Aug 2026 00:00:00 GMT Great content is now just the starting line. The brands and creators who win are the ones who treat distribution as the real product. Community and Distribution https://kevan.in/writing/content-marketing-ai https://kevan.in/writing/content-marketing-ai Wed, 26 Aug 2026 00:00:00 GMT Founders aren’t losing rankings because they used AI. They’re losing because they shipped generic, unhelpful content at scale. Here’s how to keep the efficiency and protect originality and search performance. Growth and GTM https://kevan.in/writing/copyright-novels https://kevan.in/writing/copyright-novels Wed, 26 Aug 2026 00:00:00 GMT New research shows leading AI models can recreate huge chunks of famous novels almost word-for-word. That’s more than a quirky lab trick—it strikes at the heart of how we think about training data, creativity, and copyright. AI Ethics and Society https://kevan.in/writing/deepfakes-trust https://kevan.in/writing/deepfakes-trust Wed, 26 Aug 2026 00:00:00 GMT AI isn’t just eating tasks—it’s chipping away at what we trust, how we work, and who we believe. Here’s what that means for work, fraud, and weapons, and how to respond without panic. AI Ethics and Society https://kevan.in/writing/email-personalization https://kevan.in/writing/email-personalization Wed, 26 Aug 2026 00:00:00 GMT AI can make email feel more relevant, but only when it is fed real customer data and guided by human judgment. The promise is not magic copywriting; it is better targeting, smarter timing, and fewer generic sends. Growth and GTM https://kevan.in/writing/founder-marketing https://kevan.in/writing/founder-marketing Wed, 26 Aug 2026 00:00:00 GMT Founders often think the choice is simple: do the marketing yourself, hire a team, or bring in an agency. In practice, the real question is who should own the learning, the message, and the first wins. Founder Lessons https://kevan.in/writing/geo https://kevan.in/writing/geo Wed, 26 Aug 2026 00:00:00 GMT Marketers are arguing over whether generative engine optimization is a new discipline or just SEO in a fresh wrapper. The truth is less dramatic, but more useful: GEO changes what you are trying to win, even if many of the tactics still look familiar. Growth and GTM https://kevan.in/writing/google-ads-ai https://kevan.in/writing/google-ads-ai Wed, 26 Aug 2026 00:00:00 GMT Google’s Performance Max promises effortless, AI-driven growth. Many marketers are seeing big numbers—but aren’t sure they can trust them. Here’s what the tension looks like on the ground, and how to respond as a founder or marketing lead. Growth and GTM https://kevan.in/writing/google-ai-overviews https://kevan.in/writing/google-ai-overviews Wed, 26 Aug 2026 00:00:00 GMT AI Overviews are quietly rewriting how people use Google—and for a lot of businesses, that means more impressions, fewer clicks, and a very different marketing game. Here’s what’s really happening and how to respond. Growth and GTM https://kevan.in/writing/gpu-vs-api https://kevan.in/writing/gpu-vs-api Wed, 26 Aug 2026 00:00:00 GMT For most AI workloads, APIs are still the cheaper, simpler choice. Local GPUs only start to make sense when privacy matters or when you can keep the hardware busy enough to squeeze out every last token. Local AI and Open Source https://kevan.in/writing/humanities https://kevan.in/writing/humanities Wed, 26 Aug 2026 00:00:00 GMT As AI gets better at technical work, the real differentiator may be skills we usually associate with the humanities: critical thinking, communication, and understanding people. AI Product Marketing https://kevan.in/writing/influencer-roi https://kevan.in/writing/influencer-roi Wed, 26 Aug 2026 00:00:00 GMT Founders are pouring money into influencers while feeling blind on ROI. The problem isn’t the influencers—it’s how we’re trying to measure them. Here’s the story of that tension, what’s changed, and how to build a practical framework that respects the messy reality of modern attribution. Growth and GTM https://kevan.in/writing/local-ai https://kevan.in/writing/local-ai Wed, 26 Aug 2026 00:00:00 GMT A look at why local AI keeps growing: privacy, control, hardware tinkering, and the simple satisfaction of making a model run on your own machine. Local AI and Open Source https://kevan.in/writing/marketing-attribution https://kevan.in/writing/marketing-attribution Wed, 26 Aug 2026 00:00:00 GMT Teams keep trusting attribution dashboards like they’re the truth—and keep getting burned. Here’s why the models fail, how practitioners are adapting, and what founders and marketers can do differently. Growth and GTM https://kevan.in/writing/memory-lockin https://kevan.in/writing/memory-lockin Wed, 26 Aug 2026 00:00:00 GMT As AI tools start remembering everything about us, the real power shift isn’t in the models—it’s in who owns the memory. Here’s what that means for builders, businesses, and anyone betting on AI. AI Infrastructure https://kevan.in/writing/one-person-company https://kevan.in/writing/one-person-company Wed, 26 Aug 2026 00:00:00 GMT AI agents are turning a wild thought experiment—the one-person billion-dollar company—into a real strategic question. Here’s what’s hype, what’s changing, and how founders can use the shift without losing the plot. Founder Lessons https://kevan.in/writing/organic-social https://kevan.in/writing/organic-social Wed, 26 Aug 2026 00:00:00 GMT Marketers keep asking the same question because the experience keeps repeating itself: the same post, the same cadence, the same audience, and a tiny fraction of the reach. The answer is less dramatic than “social is dead,” but more sobering than “just post better.” Community and Distribution https://kevan.in/writing/paid-social https://kevan.in/writing/paid-social Wed, 26 Aug 2026 00:00:00 GMT Across Google, Meta, and other platforms, AI-driven ads promise better performance—but many marketers are discovering they’ve quietly lost the ability to steer. Here’s what’s really changing, and how founders can protect results without clinging to the past. Growth and GTM https://kevan.in/writing/portable-memory https://kevan.in/writing/portable-memory Wed, 26 Aug 2026 00:00:00 GMT Why a portable memory layer across AI models may be the missing piece for truly useful AI—plus what builders can do about it today. AI Infrastructure https://kevan.in/writing/pricing-ai https://kevan.in/writing/pricing-ai Wed, 26 Aug 2026 00:00:00 GMT AI made it easier to deliver magic, but harder to put a price tag on it. Here’s how founders are quietly figuring out what “fair” pricing looks like—without scaring off buyers or burning through GPU bills. Founder Lessons https://kevan.in/writing/product-led-growth https://kevan.in/writing/product-led-growth Wed, 26 Aug 2026 00:00:00 GMT In an AI-shaped market, the product you ship is easier to imitate, which means product-led growth has to work harder to create a real business—not just a fast-moving feature. Growth and GTM https://kevan.in/writing/reasoning-models https://kevan.in/writing/reasoning-models Wed, 26 Aug 2026 00:00:00 GMT Everyone’s talking about ‘reasoning models’—but are they actually useful for your work, or just slowing everything down? Here’s a grounded look at what they’re good at, where they fall short, and how to use them without drinking the hype. Local AI and Open Source https://kevan.in/writing/reasoning-traces https://kevan.in/writing/reasoning-traces Wed, 26 Aug 2026 00:00:00 GMT Why AI models' thought chains all look the same, what that reveals about how they’re trained, and what builders should actually trust. AI Infrastructure https://kevan.in/writing/reddit-marketing https://kevan.in/writing/reddit-marketing Wed, 26 Aug 2026 00:00:00 GMT The hardest part of community marketing is not finding places to talk. It is learning when to speak like a member and when to mention what you built. Community and Distribution https://kevan.in/writing/seo-ai-search https://kevan.in/writing/seo-ai-search Wed, 26 Aug 2026 00:00:00 GMT AI search isn’t killing SEO overnight, but it is quietly gutting the old promise of free, compounding traffic. Here’s what founders and marketers are seeing on the ground—and how to adapt before the floor drops out. Growth and GTM https://kevan.in/writing/small-model-agents https://kevan.in/writing/small-model-agents Wed, 26 Aug 2026 00:00:00 GMT A growing group of builders is proving that tiny, local language models can drive practical AI agents—if you give them the right scaffolding and guardrails. Local AI and Open Source https://kevan.in/writing/swe-replacement https://kevan.in/writing/swe-replacement Wed, 26 Aug 2026 00:00:00 GMT Anthropic says AI will do most, maybe all, of what software engineers do within a year—and some leaders inside the company claim no one writes code by hand anymore. Here’s what that actually means for people who build software, and how to respond without either denial or panic. AI Product Marketing https://kevan.in/writing/vibe-coding https://kevan.in/writing/vibe-coding Wed, 26 Aug 2026 00:00:00 GMT A lot of AI builders can code circles around their peers—but struggle to ship anything customers actually pay for. Here’s why the gap between 'vibe coding' and production-ready SaaS is so real, and how to cross it. Growth and GTM https://kevan.in/writing/work-buried https://kevan.in/writing/work-buried Wed, 26 Aug 2026 00:00:00 GMT AI was supposed to free us from busywork. For many knowledge workers, it's doing the opposite: shifting the job from doing the work to supervising an endless stream of machine-generated output. AI Product Marketing